The photography show is one of, if not the biggest event show replacing Focus On Imaging for the UK. It bring’s together all photographers pro and amateurs from all over the world for a test of new kit and “how too talks”.

The show is spread over 4 days at the Birmingham NEC, normally in hall’s 11 and 12. Keeping tradition this year was no exemption. It’s the first of a new breed of photography show under a new name and management, this time with more focus on the ammeter photographer. Still offering photographers, both pro and amateurs, the deal’s of a lifetime, but now with a brand new Live Stage, Talks, and mini “how too” shows at all the manufactures stands.

Olympus had pride of place at the main entrance in hall 12 right opposite our arch rival Nikon, but all joking aside, everyone worked together for the best experience possible. The Olympus stage was packed with spectators watching the grand master hard at work showing you how to take portraits with the OMD EM-1, along with special guest talks going on throughout the day in our very own seminar booth.

All the OMD and Pen’s were out on display for that touch and try experience, along with a free cleaning service. There wasn’t a moment to stand still with all the questions flowing in for information on camera’s and settings, but the team were all on hand to help out.

If you missed this show keep an eye for next years, as we will be back bigger than ever!