There are three main LinkedIn Profile Photo styles you can select from.
The first option is a photography studio style which uses professional lighting. Meaning you can commission a photographer whose portfolio you prefer, and they will shoot your portrait using studio lighting with a plain background at your offices. This allows you to have plenty of control over your headshot and will result in a formal and traditional portrait.
The second option is to capture your LinkedIn headshot in a less staged and more contemporary style. This type of commissions we get asked to do, and it involves a photographer visiting your place of business and including elements of your company and surroundings in the LinkedIn photos. We find this results in a more relaxed and natural style of headshot which although professional makes the person look more approachable and engaging.
The third option is similar to the second option, ie the photographer comes to you, but instead of a formal to camera pose your photographed looking off camera as if you are in working mode and almost unaware that you have your portrait taken. This style of corporate portrait photography is becoming very popular as the pictures look entirely unposed and the subject finds the whole process less staged.
If your marketing budget does not allow you to commission a professional corporate portrait photographer, then we still suggest that you take care what you upload your LinkedIn photo. Never leave the profile photo empty so that your page shows a default blank. Looking unprofessional and can even suggest an element of mistrust in the viewer’s mind.
If you are on LinkedIn and would like to connect with our LinkedIn RP Photography By Design profile.